Sobre este curso
Data de início
2020 - 2021
Master of Science
O melhor curso na melhor universidade para você
This Masterâ??s programme provides an advanced programme of study which covers the theoretical knowledge, tools, techniques and the practical skills of branding and brand management. Following successful completion, you should be able to create and evaluate brands on behalf of organisations, managing them for maximum effectiveness and profitability. Brand management is an exciting discipline that brings together the multiple perspectives of organisations, consumers and wider societal stakeholders. On this course, youâ??ll consider why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Employability is a key focus for this course with a range of initiatives for students to demonstrate applied learning and continued professional development. The course also seeks to develop studentsâ?? strategic thinking, effective communication and research skills, all of which are directly relevant to employers and designed to help graduates stand out in the employment market. You will complete a range of authentic work-related assessments such as producing a marketing communications campaign for an organisation and producing a brand manual and a crisis management manual. Students will also take part in a simulated public relations exercise. Students on this course will critically examine and develop a contemporary understanding of brand-related research with the opportunity to produce developmental conference paper. If the paper is deemed of a high enough quality by the courseâ??s teaching staff, it may then be submitted to an external conference, if appropriate. We also offer the chance to apply for an internship, with past students receiving placements with the likes of Jaguar Land Rover, Tarmac and Aston Martin. Key course benefits; Accreditation and Professional Recognition This course is accredited and recognised by the Chartered Institute of Marketing (CIM).
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