Sobre este curso

Coventry University
  • Data de início

    2020 - 2021
  • Fees

  • Study mode

  • Ucas Code

  • Campus

    Coventry University
  • Qualification

    Master of Science

O melhor curso na melhor universidade para você

This programme seeks to create business professionals who not only understand the functions and processes that drive business and organisations forward today and the broad context in which they operate, but also appreciate the dynamic nature of international business and can respond to new global business trends and lead change successfully. Ideal if you come from a non-business background, it adopts a broad multidisciplinary approach, which covers management and organisational theory, operational requirements, marketing and human resources influences on management, together with a solid understanding of the global trade environment and the complexities of global business issues, such as the potential and pitfalls of big data analysis. Rated â??excellentâ?? by Eduniversal and ranked 20th best in the country for â??Business, Management and Marketingâ?? in the 2018 Guardian University Guide, Coventry has been educating business professionals for over 100 years. Through core modules, we will focus on building essential management skills, such as international leadership and management; international trade management; global markets and entry strategies; marketing in an international perspective to mention but a few. You will have the opportunity to engage with real business issues from highly innovative companies ranging from SMEs to large multinational corporations, through the whole course. Using specialist software tools like the Global Marketing Management System online and other business simulation software, you will be encouraged to think strategically from the outset, developing the practical skills needed to initiate and implement complex international business projects, as well as greater inter-cultural competence. For example, you may find yourself working on real-life projects for businesses in and around Coventry or engage in research based learning on an open community platform such as inoERP, an open source Enterprise Resource Planning (ERP) application, which enables students to anchor the pedagogy on digital innovation. A multicultural learning experience is guaranteed; you will be studying alongside staff and students from a wide range of nationalities. Youâ??ll be taught by staff with significant experience of the business world, who have worked as directors and consultants for many large multinational companies not only in the United Kingdom but also abroad. Key course benefits;

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