Sobre este curso

Coventry University
  • Data de início

    2020 - 2021
  • Fees

  • Study mode

  • Ucas Code

  • Campus

    Coventry University
  • Qualification

    Master of Science

O melhor curso na melhor universidade para você

Responding to the significant potential international markets offer, businesses are seeking marketing managers who can drive sales and negotiate the dynamic, unfamiliar and occasionally hostile international business environment. Aimed at those with academic or work based experience of marketing, this professionally accredited Masterâ??s course aims to help you build on your existing business and marketing knowledge with a clear focus on evidence-based decision making within a contemporary international environment. We will cover international marketing strategy, planning and organisation, including specialist topics such as international consumer behaviour, online marketing, brand building and communications in intercultural contexts. The international focus means that you will have the opportunity to develop cultural awareness and critical thinking to solve complex global marketing issues. Our international focus runs through the design of our modules, which contain real-life case studies to demonstrate international marketing practice in action. You will be given practical challenges in which you solve real business issues, interpreting market data, preparing a situational analysis and making recommendations for strategic developments. Embedded employability is a key focus for this course with a range of initiatives for you to demonstrate applied learning and continued professional development, such as producing a situation analysis for a client; pitching a campaign; producing and critiquing a concept map; and completing simulated exercises. Members of our teaching staff have spent time in industry, in roles such as marketing executives, managers and directors of private and public sector organisations. Some are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour, to name but a few. Key course benefits;

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