Marketing Management (Taught)

With a focus on customer insight and contemporary issues in marketing, this Chartered Institute of Marketing (CIM) accredited course helps you to develop practical skills and provides a strategic perspective on marketing management. You will be taught how to interpret market data, provide situational analysis and make recommendations for strategic developments, able to develop marketing and advertising campaigns which adapt to changing market conditions. Coventry University is a CIM accredited study centre, one of a few UK universities that enables you to top up your Masterâ??s to obtain the CIM Professional Diploma in Marketing qualification. You will have the opportunity to apply your knowledge in our digital marketing lab, analyse real-life business case studies, work on â??liveâ?? projects and hear from industry guest speakers. The course also includes the Chartered Management Institute (CMI) accredited module, Global Professional Development. Students who successfully complete the CMI module will also gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.