Sobre este curso

University of Essex
  • Data de início

    2020 - 2021
  • Fees

    £18 460
  • Study mode

    Part-Time
  • Ucas Code

  • Campus

    The University Of Essex
  • Qualification

    Master of Science
Sumário

O melhor curso na melhor universidade para você

What are the challenges facing marketing and branding today? What links are there between management, marketing and culture? Modern marketing requires a global mind-set. Todayâ??s marketers donâ??t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy. On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently. You gain an in-depth knowledge of areas including: MSc Marketing and Brand Management is run by Essex Business School. Our Masters students join us from more than 40 countries, so you join a lively, international community.

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