Sobre este curso

Middlesex University
  • Data de início

    2020 - 2021
  • Fees

    £16 500
  • Study mode

    Full-Time
  • Ucas Code

  • Campus

    Middlesex University
  • Qualification

    Master of Science
Sumário

O melhor curso na melhor universidade para você

Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals The course focuses on three strands key to the field; â??Strategic Analysis and Thinkingâ?? enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; â??Executionâ?? develops skills around writing and presenting communications plans and advertising briefs; and â??Tools, Media and Settingsâ?? contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

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