Corporate and Marketing Communications (Taught)

Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals The course focuses on three strands key to the field; â??Strategic Analysis and Thinkingâ?? enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; â??Executionâ?? develops skills around writing and presenting communications plans and advertising briefs; and â??Tools, Media and Settingsâ?? contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.