Marketing

In a competitive trading environment, marketing is increasingly important for many businesses. This degree will give you both the practical and the theoretical experience necessary to embark on a career in marketing. You will gain a solid understanding of how marketing works and how it fits within a wider business environment. Applied projects will give you the confidence to put theory into practice in identifying, anticipating and satisfying a consumerâ??s needs and planning communications to reach their target market. You will explore areas including: